Choosing jewellery can be a daunting task. With so many styles, shapes, and materials, it can be difficult to know what to look for when making a purchase. That’s why we’ve compiled this list of 10 tips to help you make the right choice when choosing jewellery. From understanding the types of materials available to learning the basics of care and maintenance, these tips will give you the confidence to find the perfect piece of jewellery for any occasion.

1) Consider Your Personal Style

When it comes to choosing jewellery, your personal style should always be a top consideration. After all, the jewellery you wear is an extension of yourself and should reflect your unique taste and personality. Take a moment to think about the types of clothing, accessories, and overall aesthetic that you are drawn to. Do you prefer classic and timeless pieces, or do you lean more towards those that are bold and make a statement? 

Are you someone who likes dainty and delicate pieces, or do you prefer larger and more eye-catching designs? Consider your personal style and use it as a guide when selecting jewellery. This will ensure that what you choose not only complements your outfits but also makes you feel confident.

2) Determine the Occasion

When it comes to choosing jewellery, one important factor to consider is the occasion. Different occasions call for different styles and designs. For example, if you’re attending a formal event such as a wedding or a black-tie gala, you may want to opt for elegant and sophisticated pieces that complement your formal attire. On the other hand, if you’re going for a casual outing. say lunch with friends, you can choose more playful and trendy pieces that add a pop of color or sparkle to your outfit.

Consider the overall theme and feel of the occasion and the message you want to convey with your jewellery. Is it a professional event? A romantic date? A fun and festive gathering? Let the occasion guide your choice so that you can create a cohesive and appropriate look. Remember, the right jewellery can elevate your outfit and make you feel confident and stylish for any occasion.

3) Set a Budget

One important factor to consider when choosing jewellery is setting a budget. It’s easy to get carried away with all the beautiful pieces available, but determining how much you’re willing to spend will help narrow down your options and prevent any impulse purchases. Start by evaluating your financial situation and determining how much you can comfortably afford to spend.

Consider the occasion and purpose of the jewellery as well. Are you buying for a special event or simply to add to your collection? Once you have a budget in mind, stick to it and explore options within that range. Remember, there are stunning jewellery pieces available at various price points, so finding something within your budget doesn’t mean compromising on style or quality. By setting a budget, you’ll ensure a satisfying and guilt-free shopping experience.

4) Understand Different Metals

When it comes to choosing jewellery, understanding the different metals available is key. Each metal has its own unique characteristics and properties that can affect the overall look, durability, and price of the piece. 

One popular metal option is gold, which comes in various shades such as yellow, white, and rose. Gold is a classic choice that adds a touch of elegance and sophistication to any outfit. Another common metal is silver, known for its sleek and modern appearance. Silver jewellery is versatile and can be easily paired with both casual and formal attire. 

If you’re looking for a more affordable option, consider stainless steel or titanium. These metals are durable and resistant to tarnish, making them perfect for everyday wear. Platinum is another option known for its durability and purity. It has a unique white color and is often considered a more luxurious choice.

When choosing a metal, it’s important to consider your personal preferences, budget, and any allergies you may have. Ultimately, the right metal will enhance the beauty of your jewellery and ensure that it withstands the test of time.

5) Choose Your Gemstone

When it comes to choosing jewellery, one important decision you’ll need to make is the type of gemstone you want. Gemstones add colour, sparkle, and personality to pieces, making it truly unique and eye-catching. There are countless gemstone options available, each with their own special characteristics and meanings.

Start by considering what resonates with you. Are you drawn to vibrant and bold colours, or do you prefer more subtle and pastel hues? From deep red rubies to serene blue sapphires, there is a gemstone to match every preference.

Another factor to consider is the meaning behind the gemstone. Different gemstones are associated with various qualities and symbolism. For example, emeralds are often associated with love and prosperity, while amethysts are believed to bring peace and tranquility.

Lastly, consider the durability and maintenance of the gemstone. Some stones are more delicate and may require extra care, while others are more resilient and can withstand everyday wear.

Ultimately, choosing the right gemstone is a personal choice that reflects your individual style and preferences. Whether you opt for a classic diamond or a vibrant gemstone, your choice will add a touch of personality and beauty to your jewellery collection.

6) Take Into Account Your Skin Tone

When choosing jewellery, it’s important to take your skin tone into account. The right metal and gemstone can truly enhance your natural beauty and complement your skin tone, while the wrong choice can leave you looking washed out or mismatched. 

For those with warm undertones, such as golden or olive skin, metals like gold, copper, and brass are a great choice. These metals bring out the warmth in your skin and add a radiant glow. Gemstones like citrine, amber, and garnet also work well with warm undertones.

If you have cool undertones, like fair or rosy skin, metals like silver, white gold, and platinum are your best bet. These metals complement the coolness in your skin and create a harmonious look. Gemstones like sapphire, amethyst, and emerald also pair beautifully with cool undertones.

Neutral undertones have the luxury of being able to wear both warm and cool tones. Metals like rose gold, stainless steel, and platinum all work well with neutral undertones. Gemstones like diamonds, pearls, and opals also suit neutral skin tones.

By considering your skin tone when choosing jewellery, you can ensure that every piece you wear enhances your natural beauty and leaves you feeling confident and radiant.

7) Think About the Jewellery’s Maintenance

It’s essential to think about the maintenance required to keep it looking its best. Different materials and gemstones have specific care instructions that you need to follow to ensure their longevity and beauty.

For metals like gold and silver, regular cleaning with a soft cloth and mild soap can help remove dirt and oils that accumulate over time but professional cleaning should be considered. Avoid harsh chemicals and abrasive materials that can scratch or damage the metal. It’s also important to store your jewellery properly, preferably in a box or pouch to prevent tangling or scratching.

Gemstones may require additional care. Some stones, like opals and pearls, are delicate and can be easily damaged by chemicals, moisture, and excessive heat. Others, like diamonds and sapphires, are more durable but still benefit from regular cleaning and occasional professional maintenance.

Understanding the specific maintenance needs of your jewellery will ensure that it stays looking beautiful for years to come. Don’t forget to check for any warranties or guarantees that may come with your purchase, as these can provide added peace of mind and assistance with maintenance and repairs.

8) Look for Quality Craftsmanship

One of the most important factors to consider is how the piece is made. The quality of craftsmanship can greatly impact the durability and overall aesthetic. Look for jewellery that is well-made with attention to detail. Check for smooth edges, secure clasps, and sturdy settings. 

A well-crafted piece will not only last longer but also give you confidence in its ability to withstand everyday wear and tear. Additionally, quality craftsmanship ensures that it will look beautiful and polished, adding a touch of sophistication to any outfit. When shopping for jewellery, take the time to examine the craftsmanship and choose pieces that are made with care and precision. This way, you’ll be investing in pieces that will truly stand the test of time.

9) Check for Certification and Authenticity

When purchasing jewellery, it’s important to check for certification and authenticity. This ensures that you’re getting a genuine and high-quality piece. Look for certifications from reputable organisations or brands that guarantee the authenticity of the jewellery. For example, diamonds should come with a certificate from the Gemological Association of Great Britain or other recognised gemstone grading labs. These certificates provide detailed information about the gemstone’s quality and characteristics. 

In addition to certifications, look for hallmarks or stamps that indicate the metal’s purity and quality. For example, gold should have a hallmark that indicates the gold content, such as 18K or 14K. These markings provide assurance that the jewellery meets certain quality standards. 

When purchasing gemstone jewellery, ask for information about the origin and treatment of the gemstone. Certain gemstones, like emeralds and rubies, often undergo treatments to enhance their color or clarity. It’s important to know if a gemstone has been treated and whether it may require special care or maintenance. 

By checking for certification and authenticity, you can be confident that what you’re purchasing is genuine, high-quality, and worth the investment.

10) Trust Your Gut Feeling

When it comes to choosing jewellery, sometimes your gut feeling can be the best guide. Trust your instincts and listen to your inner voice when making a decision. While it’s important to consider all the practical aspects, such as budget, occasion, and maintenance, don’t ignore your personal preferences and intuition. 

Sometimes, a piece of jewellery may not tick all the boxes on your checklist, but it just feels right when you try it on. It might be the way it catches the light, the way it makes you feel, or simply a gut feeling that it’s meant to be. Don’t be afraid to take a leap of faith and choose the piece that speaks to your heart.

Jewellery is meant to be a personal expression of yourself, and your gut feeling can guide you to find the perfect piece that resonates with your soul. So go ahead, trust your instincts, and let your gut feeling be your ultimate guide in choosing the jewellery that will make you shine.

If you would like help choosing the perfect piece, or perhaps are considering having something special commissioned, we would be only too happy to help. Call us on 01934 628361 or visit our store at 23 High Street, Weston super Mare.


Those born in June are lucky enough to have 3 birthstones; pearl, moonstone and alexandrite. They are all unusual and have interesting stories.


Pearls are unique because they are not found deep within the earth but are created by living sea creatures: oysters and clams. A pearl is formed when a small fragment of rock, a grain of sand or parasite enters an oyster or clam. This irritates the mollusc and causes it to coat the foreign body with layers of shell material. Naturally formed pearls are rare, expensive and so generally not available on the market.

Cultured pearls are created when humans introduce a foreign body to the oyster. Freshwater pearls with a pink, lavender and apricot hue are the most affordable.

In contrast, pearls grown in the south seas for up to 3 years, are the most luxurious due, to their silky shine.

The black-lipped oyster of Polynesia grows silvery grey and black pearls. Other pearls are produced in the salt-waters of China and Japan.

The pearl is officially the world’s oldest gem. A fragment of pearl was found in the 420 BC tomb of a Persian princess. In 4th century Egypt, pearls were used as decorations. Native American mythology tells that pearls were believed to be dewdrops of heaven that had fallen into the sea.

Indian warriors encrusted their swords with pearls to remind them of the tears and sorrow that war brings.

Until the 17th century, pearls were also used in European medicine. Modern Chinese medicine still uses ground pearls to empower and give longevity.


The Romans thought the moonstone was formed out of slivers of moonlight. They believed it gave harmony and peace and even contained Diana, goddess of the moon, within it. The moonstone is made up of 3 layers that give it an attractive sheen. It ranges from being colourless to white, grey, brown, orange, yellow or peach. Its colour is believed to change with the phases of the moon. Superstition states that during a full moon, a man can predict the future if he places a moonstone under his tongue.

The finest moonstones are mined in Burma.

In India it is regarded as a very sacred stone and displayed on a yellow cloth, also a powerful colour.

The moonstone was popular 100 years ago when Rene Lalique used it in his jewellery and ornaments.


This stone was originally found in an Emerald mine near Russia’s Ural mountains. It was discovered on the day in 1839 when Tsar Alexander II came of age and so it was named after him. It soon became the national stone of Russia because it reflected the country’s colours of red and green. Alexandrite is found in traditional Russian and Victorian jewellery.

In 1987, Alexandrite was discovered in Brazil and most recently in Sri Lanka. This has sparked new interest in the stone. It is an extraordinary colour, changing according to the light. In daylight it is green, changing to red in darker light. It can be waxed or oiled to improve appearance, sometimes fissures are filled as well.

Alexandrite is said to bring creativity, intuition and imagination to the wearer.

If you have a June birthday, you have the choice of three quirky birthstones to wear.